What every blogger hates to see

January 15, 2008

A sudden decline in traffic stats is a bloggers nightmare, what is happening is the first thought that enters your mind, all my hard work over the previous months and instead of increasing stats im seeing the dreaded unique count drop.

 

What is happening…

 

Track back through your stats to see if there is a given day or time when your traffic started to decline, if so you will normally be able to trace  this to either an article or item you may have been reviewing or promoting dependant on your type of blog.

 

Some basic stuff to look at , check your stats to see if you have had an increase on 404 errors on your site as it may be server issue rather than a content issue. Visitors dont normally just drop off a site. You may lose visitors if they continually have a problem accessing certain pages

 

Check your rankings on the search engines, if most of your traffic is organic and comes from search engines then there are constant upgrading and downgrading from all the major search engines, this can have a serious effect on the amount of traffic that you are receiving

 

Content – make sure you have been updating your content regularly, alot of visitors

Want fresh content daily and if they dont get it, they move onto another site. Also ensure that the content you are updating your site with is current and not from years ago.

 

Follow the above steps and I’m sure you  will stop that loss of traffic.

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